THE GENESIS: Behind the Creation of WCU (Part Two)

With 2020 being a roller coaster ride of a year for most of us, Oxphur and World Cleansing Unit continued to rise above the circumstances. Subsequent to the release of his first collection under this new umbrella (World Cleansing Unit), Oxphur put a pin in the “TERRA FIRMA” collection and would recommence at a later date.

As the pandemic grew heavy, the world began to brace for impact. From quarantine to mask mandates, social distancing guidelines to stay at home orders, 2020 definitely took its toll on society. 

“All 2019 I stayed in the house, so for me, it was the first time I seen the world reflect what I was doing rather than me reflecting what I see in the world.” Oxphur stated when asked about the effects of 2020. “It was like God put everything on pause so we could build a solid foundation on good ground. I knew we had to come out of the pandemic in a different position than we entered.” 

In April of 2020, oxphur filed the necessary documentation to make World Cleansing Unit a legitimate entity in the state of California; all in pursuit of becoming not only a designer/brand creator, but also a founder. Later this month, on the twenty eighth day, the California Secretary of State signed off on World Cleansing Unit, thus making it a legalized entity capable of conducting business in the state of California.

“I knew that God wasn’t able to pour into my company if it was ran illegally,” Oxphur stated. Following the founding of World Cleansing Unit, Oxphur teamed up with a Portugal-based manufacturer to help boost the quality of his garments, sending WCU into new heights.

Oxphur then began to see the allusiveness of World Cleansing Unit more vividly. He made a symbol that will withstand the test of time. “God and I teamed up, but He does most of the work I just reap the reward of knowing Him... When I gained the understanding that this brand wasn’t mine but actually belonged to God, that’s when I was able to see that it (World Cleansing Unit) was actually created to glorify Him and now He’s taking it to heights that I alone would not have been able to reach.” The simplistic yet sophisticated design of World Cleansing Unit is something that will be talked about for many years to come. 

Following the manifestation of the WCU insignia, Oxphur began working on his first collection for his newly founded fashion label; the “ACADEMY” collection. This collection would soon become the face of the brand. The “ACADEMY” collection, along with 4 other pieces, released July 31, 2020, making this the official release of World Cleansing Unit while ushering in a new era of fashion and THE GENESIS of World Cleansing Unit.